Nick Baklanov
Creator Economy Researcher & Influencer Marketing Analyst
I analyze creator trends, influencer marketing, and social media data to uncover insights behind growth, engagement, and digital culture.
I publish research and data-driven insights on creators, brands, and the evolving social media landscape.
7+
Years in Influencer Marketing
200M+
Creators analyzed across research projects
Multiple
Industry reports and studies
Global
Creator economy insights
Research Areas
📊 Creator Economy Trends
Analysis of emerging trends, growth patterns and creator ecosystems.
📈 Influencer Marketing ROI
How brands measure performance and improve results.
🤖 AI & Creators
How artificial intelligence is changing content creation and monetization.
Latest Research
- Creator Monetization Benchmark
- Fastest Growing Instagram Accounts
- Instagram Content Trends
- Audience Quality Analysis
Let’s connect
Available for media comments, podcast interviews, speaking opportunities and research collaborations.